Who We Are

1Link Sports & Entertainment Group is a full-service sports and entertainment agency designed to compete on a global stage and built by operators who understand what it takes to win in high-stakes environments. We align representation, brand strategy, and commercial execution to protect talent, expand influence, and build long-term enterprise value—creating leverage, seizing opportunity, and delivering results with disciplined precision.

We bring together the core functions that elite agencies rely on—representation, growth strategy, and activation—into one coordinated engine. That means clients aren’t managing disconnected vendors or fragmented decisions. They’re supported by a single team aligned around one objective: creating leverage, capturing opportunity, and delivering results with precision.
Our representation practice is rooted in negotiation strength, long-term career management, and brand stewardship. We help clients build durable platforms that extend beyond the moment—structuring partnerships, guiding key decisions, and building the architecture that sustains influence and revenue over time.

From business development and marketing to NIL strategy, creative, and event management, we turn strategy into tangible outcomes. We structure revenue-generating partnerships, design campaigns that strengthen market presence, advise on compliant NIL opportunities, and produce high-impact assets and experiences that deepen cultural relevance and accelerate growth.

Excellence is not a tagline at 1Link, it’s the operating system. With more than 50 years of combined experience, over $1.4B in contracts negotiated, more than 100 talent represented, and a track record connected to 40+ Fortune 500 brands, we bring Fortune 500 discipline to every engagement—protecting the client, elevating the brand, and executing at the level the biggest stages demand.